I’m a visual merchandising manager with 13 years of experience in, 5 years in a managerial role. I started my career as a freelancer, for the last ten years I’ve been working with Al Shaya group, i over saw the visual merchandising process for two stores in Beirut Lebanon, where I Gained an excellent experience in Garment Professional in Sales, Marketing, Merchandising, Sourcing, Designing, Sampling, recruitment and Production from follow up till final Shipment.

My Proven track record of successfully implementing visual merchandising strategies at a Clusters level, gained me the trust of my regional seniors, where i was assigned as a stand-alone to execute the Opening and Launching PINK by Victoria Secrets,

adding to that my familiarity and creativity within the industry trends and best practices, supported my business performance across Clusters, and strengthened my planning and building displays that maximize impact on a day-to-day basis,

I Gained a wide knowledge in creating signage, arranging lighting, working with suppliers, and moving equipment, -all while maintaining close connections at wider retail levels such as negotiating prices or discussing marketing strategies, directing, overseeing, and producing the entire visual merchandising process for retail stores, including store openings, visual standards, fixture placement, floor setup, window display, fixture design, P.O.S., and merchandising presentation concepts for retail stores, etc.